![]() ![]() ![]() 1, and Blore wanted to make sure it stayed that way.Īs recounted on laradio. Mitchel Reid and Ted Quillin, dubbing them the “Seven Swingin’ Gentlemen.” Program director Chuck Blore made personalities out of his jocks, including Bill Ballance, B. In 1958, the station unveiled a Top 40 song format, calling itself “Color Radio, Channel 98.” The term referred to color television, which was catching on. KFWB was the first station in Los Angeles to sense the commercial possibilities of baby boomers.
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